Thanks to the growing popularity of smartphones and tablets, there are now more mobile devices connected to the internet than ever before. Websites that fail to deliver an enjoyable mobile experience will increasingly find themselves at a competitive disadvantage. Sites that aren’t optimized for the web require scrolling in two directions just to read a few sentences, and nothing communicates “I don’t want your business.” like an improperly configured website.
One of the most effective ways to create an enjoyable experience for your visitors is with responsive web design. Responsive pages adjust themselves to any screen size automatically, providing the best browsing experience on a wide variety of devices. Responsive web design is the ideal way to create a website mobile users will love.
Responsive design allows websites to reformat themselves depending on the device being used, ensuring that the site remains user-friendly regardless of whether it is being viewed on a smartphone, tablet, or desktop computer. Google favors mobile-optimized sites when providing results for mobile searches, and having only one URL and one set of pages makes it simpler for Google to crawl and index content.
Redesigning your website as responsive enables you to maintain backlinks, focusing your search engine optimization on a single site. All of your links will be directed to a single domain, giving your website a boost on the search engine results page. This also allows you to build social shares for a single URL. When the site gets shared - wherever the link is viewed, whether on a smartphone, desktop, or tablet - all of the content will be clear and simple to navigate.
If a website doesn’t work effectively for phone and tablet users, bounce rate will be a huge problem. Google interprets this as a sign that your site isn’t offering relevant content to users, which will likely result in a drop in the search result rankings. Responsive sites combat this problem by providing all of the same content found on the desktop site, but in a usable and attractive way.
Responsive design allows modern websites to appeal to modern website visitors - users who are increasingly likely to visit your site using a smartphone or tablet, but who expect their browsing experience to be as smooth as it would be on the desktop. Going responsive allows you to make the most of phone and tablet traffic, while offering visitors the best possible user experience.